Sunday, September 15, 2019
Developing educational leadership in study circle Essay
As previously mentioned, Study Circle leaders are highly look upon as respectable individuals in the program. Even though the leader is just a representative or could be consider as equal among others, it could not be deny that their role is crucial in the success of the Study Circle. According to Blid (2000), there are two main functions that can be used to identify a leader. One is the ability to secure that studies progress smoothly and two, the ability promote a positive social climate during meetings. The first characteristic of the leader implies that he is willing to set aside his personal time to ensure that the program would run smoothly and effectively. However, the Study Circle was created to work collectively and each member is expected to be responsible for their own progress so it doesnââ¬â¢t mean that the Study Circle leader should do everything. He is just their in order to guide the participants in accordance with the program. Most of his organizational functions could be consider as presidential or secretarial work (Bjerkaker, 2003). The second functions or commonly known as the social and emotional role of the leader is consider as an important tool in developing a positive atmosphere of cooperation and respect wherein everyone would feel at ease while learning (Blid, 1990)). A Study Circle leader may be the key to an inspiring first meeting or a failure leader would cause the Study Circle to lose some of its members or participants. In order to carry out those two functions, Kindstorm (2002) cited some tasks that would help them perform their task. They are the following: 1) Helping the participants in strengthening their self-confidence; 2) Developing team spirit so that participants would feel welcome and secure; 3) Putting the participants own development in focus and ask the right questions; 4) On the process of knowledge, applying common views from time to time will help the participants to apply what they have learn in different situations of their everyday life; 5) Preventing competition by promoting cooperation among the participants; 6) Encouraging the participants to discuss solutions and ask questions among other through dialogues; 7) Making different options very clear; The leader will always play a crucial role in the interplay of the group. He/she, for an instance, need to face problems that could inhibit the members from participating in activities or learning from the program. The course subject that the Study Circle will tackle will be in accordance to the leaderââ¬â¢s general knowledge. On the other hand, Study Circle leaders are considered as unpaid work since it is look upon as part of their engagement in a voluntary organization (Persson, 2006). However there are some who get paid but most of them are either retired or were specifically hired for the job due to certain circumstances. Most Study Circle leaders do have ordinary employment and their only few who are consider as full time Study Circle leaders and most of them are teachers. Methodology Introduction A multiplicity of concepts and ideas may bring confusion in terms of meanings. Clarity of key concepts, ideas and how could they be applied after the study would be an important parts in determining whether they are qualitative or quantitative. The purpose is to generate information about the application of the research design and its method to the current study. Research Design By focusing on textual data and spoken word rather than relying in numerical data and statistical method, qualitative research is meant to describe human experiences in various subjects and topics. The multiple perspectives of each participant are the direct source of data for this research design. By analyzing frequent phrases, patterns or statements from the participants, the researchers are in the process of developing a theory or foundation needed for the study. Furthermore, this procedure may often produce additional information that could start further research. In order to carry out their goal, the researchers should observe and jot down notes during the process of the research (Patton, 2002). According to Patton (2002), qualitative design is very tedious and time consuming. Researchers are force to adapt to the participants conditions and situations in order to extract the information they needed without jeopardizing the content and value of the data. However, analysis of data could pose as a major threat to the success of the study. After being influence by the participantââ¬â¢s environment, interpretation of this data could be subject to biases and personal opinions of researchers (Myers, 2002). However, the risk of taking this design lies in its descriptive reports and explorations of human views that could offer the future readers of the study a better understanding of the problem. Research Method While the Study Circle shall be used as a method, the characteristics of Focus Group Discussion to capture multiple perspectives of different participants at the same time will be useful in this study. Similar to the Study Circle, by assembling group of people to discuss certain topic, focus group discussion could generate social interactions between these people that are not acquainted with each other (Heiskanen, 2008). By generating interactions among them and seeing it evolve, various ideas and concepts are generated at the same time. Ideas and concepts are being generated through a communal process wherein participants could share and elaborate their viewpoints about the subject and concern topics. Furthermore, researchers could understand how participants handle, react and approach the issue being presented to them by observing, recording and analyzing the interaction and discussion of the group (Heiskanen, 2008). Multiple ideas and concept necessary to form the foundation of the school-community framework could be supplied by focus group discussion while minimizing time and cost for the research. Furthermore, the concept of Study Circles and focus group discussion are parallel with each other, thus preventing overlaps of information.
Movie Concept Proposal Essay
The gender of the target audience I believe would mostly be males because in gangster films, males take the prominent role and women are sometimes degraded in the roles they play. For our film, the gender of the target audience would mainly be males, though females could be attracted to the film also. 4. Background: I. Time:1949-1980 II. Place:Taipei III. Event or specific social context:In December 1949, Chiang evacuated his government to Taiwan and made Taipei the temporary capital of the ROC (also called the ââ¬Å"wartime capitalâ⬠by Chiang Kai-shek). Some 2 million people, consisting mainly of soldiers, members of the ruling Kuomintang and the intellectual and business elites, were evacuated from mainland China to Taiwan at that time, adding to the earlier population of approximately six million. After the 228 Incident, the conflicts between the ââ¬Å"benshengrenâ⬠and ââ¬Å"waishengrenâ⬠turn white hot. The different goals of the Chinese Nationalists and the Taiwanese, coupled with cultural and language misunderstandings served to further inflame tensions on both sides. The early Han Chinese immigrants known as the ââ¬Å"benshengrenâ⬠(Chinese: ; literally ââ¬Å"home-province personâ⬠) in Chinese, which often referred to ââ¬Å"native Taiwaneseâ⬠in English, but the term is also frequently used for the Taiwanese aborigines. The people who emigrated from mainland China after 1945 known as ââ¬Å"waishengrenâ⬠. 5. Characters:(1) Xiang( ) (2) Shin( ) (3) Mei( ) (4) Li( )Xiangââ¬â¢s father (6) Han( )Shinââ¬â¢s father 6. Scenario:The relationship between Xiang, Shin and Mei was just a case of playmates in their childhood. Xiangââ¬â¢s father, Li, was one of the soldiers who evacuated from mainland China to Taiwan at 1949. One day, when Li was working at canny plant, he met Hua, a beautiful Hak-ka girl, and then they fell in love. Xiang was born in 1954, Taipei. Xiangââ¬â¢s family and Shinââ¬â¢s family lived next door; as a result, they became best friends. When they got to elementary school, they met Mei. They didnââ¬â¢t keep anything from each other. After Graduated from elementary school, they entered a school in which most of the students were born locally. As one of only three non-locals in Xiangââ¬â¢s class, he became a frequent target of bullying; he and fellow students with roots in the mainland began to form gangs for their own protection. He didnââ¬â¢t know why, and He was confused that why those local students hate him. He swore to take their revenge on those who bullied him. He joined a local gang at 12, and United Bamboo Association (uniting all the ââ¬Å"non-localâ⬠gangs to stand up against another local gang) was created a couple of years later. The friendship between Xiang and Shin was broken. After few years, Shin became a cup and Mei married himâ⬠¦ This is a story about love and hatred between them and also the struggles about family, nation and gangster. 7. Main Issues: (1) the contradiction and struggles between Benshengren and Waishengren (2) the struggles and conflicts between friendship and gangster (3) the love and hatred between young people (4) the grief of nobody in the great era (5) Cooperation and Symbiosis is the only way for a Healthy Taiwan 8. Marketing Strategy: (1) Where:Focus on metropolis. Taipei, New Taipei City, Taichung, Tainan and Kaohsiung. (2) How: (a) Starting up to a year before the release of a major studio movie, distributors run movie trailers that are meticulously edited and audience-tested. The idea is to give moviegoers a taste of the laughs, special effects and plot twists of the studioââ¬â¢s upcoming releases, while leaving them wanting more. (b) About the same time that the first trailers hit the theaters, the movie studio will unveil an official Web site for the film. Typical movie Web sites allow visitors to view multiple versions of the trailer, watch behind-the-scenes interviews and mini-documentaries, read plot synopses, download cell-phone ringtones and desktop wallpaper, play games, and chat in forums and even pre-order tickets. (c) As the release date of the film draws closer, try to get early favorable press coverage in newspapers, magazines and on entertainment TV shows. (d) To bombard the public with so many images and promos for the movie that it becomes a ââ¬Å"canââ¬â¢t missâ⬠event. Plaster the sides of buses with huge ads, run tons of teaser trailers on TV, place full-page ads in major newspapers and magazines, and the movieââ¬â¢s stars will show up on all of the major talk shows. (e) Place rich, interactive ads on the Web sites most trafficked by their target audience. They can also release behind-the-scenes clips, and other viral videos on video-sharing sites like YouTube. 9. Poster Design (pictures & copywriting) The characters in the poster from left to right are Xiang, Mei and Shin. In the poster, the Chinese word ââ¬Å"Yiâ⬠(? )means the loyalty in friends or gangster, where is Xiangââ¬â¢s second family, just like his home. The historical novel ââ¬Å"Romance of the Three Kingdomsâ⬠glorified Guan Yu by portraying him as a righteous and loyal warrior. Guan Yu was one of the most altered and aggrandized characters in the novel, which accounted for his popular image in Chinese society. As a result, I used the image of ââ¬Å"Guan Gongâ⬠to represent the meaning of ââ¬Å"Yiâ⬠, which also means loyalty in Chinese word.
Saturday, September 14, 2019
Marketing Mix-4pââ¬â¢s Strategy of Nestlé Pure Life (Npl) Essay
Product Strategy 1. Product Positioning: Product is something that is offered to the market. Nestlà © Pure Life (NPL) product strategy studies show that they are positioning the product with respect to its attributes that NPL is safe, pure, refreshing and healthy water. 2. Product line expansion: Nestlà © also does product line expansion; recently it has offered a 0.25 liter bottle of NPL in the market. Itââ¬â¢s also using the company name with its product name i.e. Nestlà © Pure Life. NPL round shape and elegance of the bottle are instantly recognizable. Quality is cornerstone of NPL success. Nestle people say: ââ¬Å"Quality is our more successful product and it is key to our success today and tomorrow.â⬠Pricing Strategy 1. Non-price competition: In Price strategy, Nestle has adopted the strategy of non-price competition. It is offering one price for NPL to all cities of Pakistan. It also keeps the check on distributors to maintain single price of NPL. It offers trade discounts to its distributors. 2. Cost Based Pricing: The cost of production, which stands at the base of all pricing strategy, is well reflected in Nestle Pure Life price. Its rather higher price relative to other bottled waters can be explained using the Pricing Strategies Matrix. Since the quality of Nestle Pure Life is very high both from the Companyââ¬â¢s and the consumersââ¬â¢ perspective, the high price justifies itself. Place of Distribution Strategy 1. Intensive distribution strategy: Placement is the distribution of the product to its customers at right time, in right quantity, at right price and at right place. To ensure this, channel adopted by the Nestlà © for distribution of NPL is as follows: Producer Wholesaler Retailer Consumer NPL comes under the category of Fast Moving Consumer Goods (FMCG), so for this the timely supply is very important thatââ¬â¢s why Nestlà © is following intensive distribution strategy. Promotion Strategies 1. Sponsorship: The Company is actively involved in sponsorship of educational and sports activities. In particular, the company sponsors Youth Pakhtakor, a young football team, and the friendly meetings or competitions of that team. Furthermore, outdoor posters and banners, references in movies and articles have made tens of thousands of people subconsciously aware of Nestle Pure Life (and other Nestle products). 2. Public relations: For establishing public relations, Nestlà © distributes its newsletters, annual reports, calendars and diaries, lobbying, donation for charitable and civic events. For the victims of 8th October 2005 earthquake, Nestlà © has donated 90 trucks, which were containing different foods items, and NPL was one of them which are around Rs. 2 Billion. The Nestle organized its teams to distribute products to the affected areas and all employees contributed from top to bottom.
Friday, September 13, 2019
EXAMINATIONS STRATEGIC MANAGEMENT AND SUSTAINABILITY Essay
EXAMINATIONS STRATEGIC MANAGEMENT AND SUSTAINABILITY - Essay Example Moreover, valuable business operation techniques and business policies according to the business ethics help Apple Inc. to maintain its high brand image and supreme brand equity in global market place. Apart from all these aspects, the organization always develops and implements several valuable strategies in business operation processes in order to gain potential competitive advantages. The essay will conduct a value chain analysis in order to determine that how Apple Inc. can contribute to adding value in each of the business operation areas. In addition to this, the study will determine how Apple Inc. uses policies and techniques to satisfy the expectation of the stakeholders. Finally, Ansoff matrix has been used in this essay to identify various strategies that could be adopted by Apple Inc. to pursue growth. Apple Inc. has adopted and implemented several unique business operation strategies in order to enhance effective strategic management practices and sustainability in business operation process. This part of the essay will discuss about the adopted and implemented business operation strategies by Apple Inc. It is an important strategic analytical tool that will help to describe the categories of activities within and around Apple Inc, which together create quality products. Firm infrastructure, HRM, Technology development and procurement are supporting activities. On the other hand, inbound logistics, operations, outbound logistics, marketing and sales, and service are the primary activities (Figure 1). Apple Inc. generally obtains the resources and components from several multiple sources around the globe. For example, computer hardware products are generally manufactured by the Asian outsourcing partner, such as Foxconn (Young and Simon, 2006, p.43). In terms of raw material acquisition, the organization collaboratively works with its OEM partners in order to allot the process of raw material
Thursday, September 12, 2019
Social Media & Public Relations Essay Example | Topics and Well Written Essays - 1750 words
Social Media & Public Relations - Essay Example As the Internet has transformed into a sophisticated hub for ââ¬Ënetizensââ¬â¢ so as to the nature of online communication and exchanges of propaganda, campaigns, and information drive (Duhe, 2007).These changes are obviously referring to the significant changes in the way Facebook, Twitter, and blogs provide means of communication outlets that are not available in the early 20th century. For this research, we will focus largely on the use of Facebook in revolutionizing the conduct of public relations in recent times. The Value of Social Media to Public Relations In the past, press releases were an integral component of public relations until online news releases agencies began to appear in the 1990s, creating a halt from too much reliance on fax machines and e-mails. As the years passed, press releases continued to exist but were also modified to fit the changes in the medium used. Press releases are now exchanged at a fast pace and in the most convenient way: using embedded m ultimedia. Green (2010) calls this as a creativity aspect of public relations that is driven by the swift breakthroughs in Internet programming and online software available as open source. Being creative is part of the trend in public relations, and according to Green (2010), this is an important component in being successful in public relations. According to Grunig (2009), the age of digitalization prompts a turnaround of events in the way public relations is conducted. However, with the greatest help that social media partake to the field of public relations, it is high time to shift the way things are conducted in this kind of specialization. Grunig (2009) mentioned that there is a need to ââ¬Å"reinstitutionalize public relations as a behavioral, strategicâ⬠field rather than being an obsolete ââ¬Å"symbolic, interpretiveâ⬠field. Social media is regarded by many public relations professionals as an effective tool in ââ¬Å"communicating with strategic publicsâ⬠(Lewis, 2010, p. 1). Lewis (2010) further stated that the use of social media in public relations is also needed in teaching even college students to contribute to the growing success of the renewed public relations in the 21st century. With the latest applications and social media sites available for product branding and advertising, it is also a must to get acquainted with the wise use of social media, which is popularly known as ââ¬Å"media literacyâ⬠(Lewis, 2010, p. 1). Even Facebook, for instance, has been widely suggested by PR instructors for their students to utilize in order to create an online community (Sutherland, 2011). Furthermore, the study conducted by Wright and Hinson (2008, p. 1) regarding the use of social media in public relations revealed that Facebook is considered the most important social media followed by ââ¬Å"microblogging sites Twitter, search engine marketing, YouTube, electronic forums, and podcasts.â⬠The study that started in 2005 was conducted to measure the impact of social media and other communication technologies in public relations. The results of the study show that social media ââ¬Å"have brought dramatic changesâ⬠to the many aspects of public relations (Wright & Hinson, 2008, p. 2). The developments in terms of the
Wednesday, September 11, 2019
Hurricane katrina Research Paper Example | Topics and Well Written Essays - 250 words
Hurricane katrina - Research Paper Example The levees were not strong enough to hold a hurricane as enormous as Katrina. Many private and governmental agencies shared the responsibility of maintaining the leveesââ¬â¢ integrity, which caused doubts about the division of responsibilities as a result of which, their efficiency declined. Another cause of failure was the lack of an appropriate warning system to alert the people. The death toll of about 2000 that happened as a result of Katrina could have been prevented had the entire population in the path of the hurricane was evacuated in a timely manner. Evacuations went very slow. A lot of people remained in Katrinaââ¬â¢s path till 19 hours before the occurrence of landfall because of delays in the mandatory evacuation. The government was sluggish in the evacuation and rescue of the people affected by Katrina partly because of subjectivity about the consequences of the hurricane. With proper management and efficient disaster control and relief system, the disastrous effec ts of Katrina could have been
Tuesday, September 10, 2019
How do cultural factors influence a Multi National Company's decisions Essay
How do cultural factors influence a Multi National Company's decisions on location selection and organizational structure for it - Essay Example Transformation firms that differ significantly from national and international firms are making the later firms, are making them accountable to global markets and economic settings. Because of globalization effect, the state ability to regulate its economic activities is declining rapidly, while global markets increase in their dominance over national economic policies. These policies have to be aligned in a way that guarantees multinational companies and competitive advantage. Globalization has created ways for opportunities for increasing number of businesses to cross their countrywide borders and enlarge their market share, lessen expenses, as well as improve proficiency. Multinational companies are going global mainly because, of market saturation in the parent country; they look for new markets to bit competition. The multinational companies take advantage of the economies of scale in the targeted country to increase their business by gaining more stable profits. This as a resul t has led to increased growth of international movement of products and services rapidly. Cultural factors influence a Multi-National Company's decisions on location selection Cultural factors affect both the brand appearance and affect the structural organization of the company ranging from the management of workers, the sales of the product and the gratification of the consumers. Organizational structure has to be adjustable so that it can meet the cultural aspects in areas with varied cultures. According to research, culture comprises of a set of dogmas, moral principles, language, customs as well as laws apprehended in mutual by a country, a society, or other distinct group of individuals (Haleblian, McNamara and Davison, 2009). Currently, with many refugees in various nations worldwide, there is a wide range of cultural diversity, religious views, traditions as well as ethics, reflecting the dispersed basis of the people. Organizational culture is referred to as a pattern of mu tual understanding s around which action is organized. Alternatively, it can be taken to imply a scheme of knowledge, of standards for remarking, considering, appraising, and acting that serve to associate human societies to their environmental settings. From statistics, there has been an increase in developments in the area of transport and communications, which have made the universe a global community. Accordingly, there has been a reduction of trade barriers because of the presence free trade zones in a significant number of nations (Beamish and Lupton, 2009). However, despite the fact that there has been the lessening in trade blockades to entering new global markets, there are still various complications. Managers who deal with multinational organizations currently encounter an exterior setting that is rapidly altering multilayered, unreliable and dynamically competitive. Multinational organizations can help in the creation of competitive benefits; although only under particul ar conditions. It is of great significance to note that, issues that relate to diverse groups within the workforce are complex and delicate to handle. Therefore, this means that without substantial understanding of the diverse organizational and socioeconomic as well as cultural factors, multinational corporations may not flourish in taking full benefit of the existing resources and chances (Porter, 1998). Therefore, the practices of
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